You might gain some new followers this way. Using a few popular hashtags can be another way to help new users find your brand.įor example, if you use #travel on your Instagram posts, someone who follows that hashtag will see your recent post in their feed. On Linkedin and Instagram, users can follow hashtags as well as other users. Hashtags contextualize this creative Tweet, making it clear that NASA is celebrating both the anniversary and taking part in the World Emoji Day conversation. On World Emoji Day, which is also in July, NASA posted one of the most popular tweets: Using the #Apollo50th hashtag was part of its digital campaign. Using a hashtag can be a simple way to contextualize what you’re talking about, without using up valuable characters or writing repetitive captions.įor example, NASA celebrated the 50th anniversary of the Apollo 11 moon landing in July 2019. Same with Facebook, Pinterest, LinkedIn or any other platform-sometimes less is more. On Instagram, longer captions aren’t always the most effective. On Twitter, you don’t have a ton of space to write a caption. Using a hashtag that’s connected to an issue beyond your brand is a way to mobilize behind an important cause or issue.įor example, #EachforEqual and #IWD2020 were used across social media platforms, including LinkedIn, on International Women’s Day.īrands can also create a branded hashtag that also shows its connection to a social issue.įor example, the Canadian telecommunications company Bell uses the branded hashtag #BellLetsTalk to promote mental health awareness.ĭouble T Ranch integrates horses into therapy to support those recovering from addiction and trauma. This contest encouraged followers to purchase Cheerios products and also spread awareness of the brand by posting photos on social media.įind a heart inside your Cheerio and share it using the hashtag #CheeriosHeartHuntSweepstakes for a chance to win cash prizes. YOUR 2019 CHAMPS! #WeTheNorth /3mNvchZqzTĪnother example is Cheerios and its #CheeriosHeartHuntSweepstakes campaign. It has universal appeal, and was one of the most-used hashtags by Canadians in the first half of 2019. Build brand awareness with branded hashtagsĬreating a branded hashtag can be an effective way to promote your business and drive conversations.įor example, the Raptors’ branded hashtag #WetheNorth lit up during the team’s winning 2019 season. This can lead to greater engagement, boosting your brand’s social media engagement through likes, shares, comments, and new followers. And most importantly, it makes your posts visible in that conversation. Including hashtags in your posts means taking part in a conversation happening on that social media platform.
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(Find more details on how to use hashtags for each platform below.) Why use hashtags? Increase engagement with your followers Hashtags are effective on other social media platforms too. They’re not just for Twitter anymore, either. Hashtags are a way to connect social media content to a specific topic, event, theme or conversation. Since then, the use of hashtags, their reach, and their effectiveness has only grown. Chris Messina (messina.eth) August 23, 2007
How do you feel about using # (pound) for groups. This was the first-ever use of the hashtag: Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together. That’s when the web marketing specialist walked into Twitter’s offices with an idea. They were first used as hashtags in the summer of 2007 by Chris Messina. The pound symbol on your keyboard-also called an octothorpe- was initially used to mark numbers. If it is too obscure, it will be hard to find and it won’t likely be used by other social media users. The best hashtags tend to be relatively short and easy to remember. Otherwise, the hashtagged content you write won’t be seen by any non-followers.
What is a hashtag?Ī hashtag is a word or phrase preceded by the pound symbol.
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Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
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